SAE Communications

Strategic Planning

Our specialty is writing public agency Strategic Communications Plans. We work solely with cities, counties, special districts, schools, colleges and state agencies to educate key audiences using the right mix of tactics. That’s what we do.

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Crisis Planning

We anticipate the particular needs that your agency faces when an emergency strikes. Whether a natural disaster or one caused by the action of individuals, we can write a tailored emergency communications plan that anticipates any crisis or disaster.

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Incident Response

When a crisis does strike, you need a trusted communications advisor that will ensure the public and other key audiences know not only of lifesaving information, but how to come together to grieve, to gather and to give – that’s what being in community is all about.

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Executive Coaching

Public agency executives need communications advisors who know their business. The principals of SAE Communications know the business of public agency management and can provide trusted advice in a confidential setting. That’s the role we play.

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Assessment Center

Hiring senior- and mid-level professional communications staff is challenging. We not only have an extensive array of contacts around the country, we know how to conduct a thorough assessment process to ensure the right fit for your culture and agency.

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We’re SAE Communications.

SAE Communications was founded in 1991 to help public and private entities prepare and implement strategic communications programs. Since that time, we've worked on hundreds of projects for cities, counties, special districts, state agencies, and corporations to:

  • Define communications goals
  • Set clear communications objectives and strategies
  • Train and coach elected and appointed officials
  • Implement effective communications plans
  • Anticipate crises and respond well when they occur

Our principals have extensive experience in numerous public sector program areas; this unmatched experience allows us to thoroughly understand the complexities of communicating public policy issues and services to key audiences.

Strategic Planning

Our specialty is writing public agency Strategic Communications Plans. We work solely with cities, counties, special districts, schools or colleges, or state agencies to educate key audiences using the right mix of tactics. That’s what we do.

Learn more

Crisis Planning

We anticipate the particular needs that your agency faces when an emergency strikes. Whether a natural disaster or one caused by the action of individuals, we can write a tailored emergency communications plan that fits any crisis or disaster.

Learn more

Incident Response

When a crisis does strike, you need a trusted communications advisor that will ensure the public knows not only of lifesaving information, but how to come together to grieve, to gather and to give – that’s what being in community is all about.

Learn more

Executive Coaching

Public agency executives need communications advisors who know their business. The principals of SAE Communications know the business of public agency management and can provide trusted advice in a confidential setting. That’s the role we play.

Learn more

Assessment Center

Hiring senior- and mid-level professional communications staff is challenging. We not only have an extensive array of contacts around the country, we know how to conduct a thorough assessment process to ensure the right fit for your culture and agency.

Learn more

  • “SAE helped us get through the worst tragedy this community has ever experienced. They worked with our staff as true partners and guided us as we were in the international media spotlight.”

    Jill Ingram, City Manager
    City of Seal Beach

  • “SAE’s experience as former reporters and former local government staff provides a rare blend of expertise. They know how agencies work, they are quick to respond, and they provide spot-on counsel during the toughest issues.”

    Eva Spiegel, Director of Communications
    League of California Cities

  • “The message development and delivery techniques that managers from many of our County agencies learned were ‘real-world’ and could be put into use immediately. This training greatly improved our ability to communicate with the public and our own employees.”

    Bill Nash, Communications Manager
    Ventura County

  • “We greatly value SAE’s crisis communications training class — their expertise is unmatched and always receives high acclaim. Their approach, which uses current crises as examples, gives our class participants a strong foundation and helps them anticipate high-profile issues.”

    Bill Chiat, Dean
    CSAC Institute for Excellence in Local Government

  • “In my 30 years in public service, I worked with many consulting firms and I recommend SAE as one of the most astute, responsive, cost-effective, and results-oriented. Plus, they're fun to work with — not a small thing."

    Judy Rambeau Franz, Assistant to the City Manager, ret.
    City of Santa Monica

  • “SAE’s strategic communications study gave us a thorough picture of how our community and customers perceived us and how they preferred to receive news about our agency. Their in-depth interview component, combined with detailed surveys, allowed us to target our communication much more accurately.”

    Heather Morris, Director of Communications and Community Relations
    Long Beach City College District

  • “SAE’s approach to on-camera interview training is outstanding. They are supportive, knowledgeable, and creative — and they have a special knack for helping participants build confidence in their media encounters.”

    Tom Manheim, Director of Communications, ret.
    City of San Jose

  • “Even experienced communicators will learn something from the crisis communications workshop put on by Sheri and Scott. I left the training feeling better prepared to handle our next crisis."

    Brian Jacobson, Public Information Officer
    City of Roseville

Contact Us

Southern California Office

1737 Paterna Road // Santa Barbara, CA 93103
805-965-7024 //

Northern California Office

2934 Victoria Meadow Court // Pleasanton, CA 94566
925-249-9320 //
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