SAE researches and writes practical crisis communications plans that help public agencies prepare for emergencies, high-profile incidents, public controversy, leadership issues, and crises of confidence before they occur. Each plan includes clear roles, message frameworks, approval protocols, media and social media guidance, public information procedures, and ready-to-use tools so agency leaders can communicate quickly, accurately, and with confidence.

When a crisis hits, you need a trusted communications advisor who can help your agency communicate quickly, accurately, and with empathy. SAE provides on-call communications counsel, media strategy, message development, elected official talking points, website and social media content, and other types of public information support during high-profile incidents.

Public agency executives need communications advisors who know understand their world: the policy context, public expectations, political sensitivities, and operational challenges that shape their decisions. SAE Communications provides confidential, practical coaching for elected and appointed officials, executives, department heads, and technical experts preparing for media interviews, public meetings, board presentations, community meetings, and other high-stakes settings.

SAE’s work with public agencies throughout California gives us an in-depth understanding of issues affecting cities, counties, special districts, ports, schools, colleges, and other public agencies. We help agencies prepare for and respond to today’s most challenging communications issues.