Resources
CAPIO 2021 Annual Conference
We spoke on “Creating Your Emergency Public Information Plan” at the conference. Here is a link to the handout materials discussed in the session.
- Handout materials – click this link
- PowerPoint presentation – click this link
- Social media guidelines for elected officials – click this link
CAPIO 2019 Regional Conference: “2nd Generation Crisis Response: Beyond the Basics”
We presented in Beverly Hills and Dublin a session focused on preparing for crises and managing during and after. We covered four main categories: Emergency Public Information Essentials, JIC: Beyond the Basics, Crises of Confidence, and Phase II of an Incident: Recovery. The materials developed for the conference are available at the links below.
CAPIO 2019 Annual Conference: “Top 10 Ways to Become Your Agency’s Communications Strategist”
The presentation at the link below includes our slides for this highly popular session that focused on how to become a valued member of the management team as your agency’s communications adviser and strategist.
Articles by SAE Communications
We have written a variety of articles for public agencies and associations that serve public agencies. We are very proud of these articles and invite you to click on each of the links below to read more about the issues of importance to public sector leaders.
- Communicating During a Cyberattack: The Next Crisis Frontier for Cities – – Western City Magazine
- Role of Board of Directors/Elected Officials in a Crisis — Elsinore Valley Water District Emergency Public Information Plan, March 2019
- Successfully Communicating With Key Messages – Western City Magazine
- Crisis At City Hall: Planning Ahead Can Make The Difference – Western City Magazine
- Telling Your Story Through Effective Media Relations – Western City Magazine
- Managing More Effectively With A Strategic Communications Plan – Western City Magazine
- How Technology Can Dramatically Improve Customer Service – Western City Magazine
- Crisis at the Port: Planning Ahead Makes A Difference – Seaports Magazine
Professional Associations
We recommend checking into the following public sector associations. We are active instructors and contributors to the following organizations:
- California Association of Public Information Officials – CAPIO
- City-County Communications and Marketing Association – 3CMA
- League of California Cities – LCC
- Western City Magazine
- California State Association of Counties – CSAC
- CSAC Institute for Excellence in County Government
- We are proud members of the CSAC Institute faculty; check out this PublicCEO feature story about the Institute
- American Association of Port Authorities – AAPA
- SAE’s principals authored a recent article for AAPA’s national magazine on crisis communications; check it out here
SAE Training Materials
Here are a few of the articles and materials we regularly use in our various training programs (please give proper credit to the various sources of these materials):
- Foodbank 25th Hour Disaster Preparedness Conference Presentation
- Transition Phrases
- Appearing Your Best On Camera
- Key Message Worksheet
- Media Pitching
- The Art of Anticipation: Questions & Answers
- Thou Shalt Tweet Guide for Government Communicators
- Why Good Companies Say Dumb Things
Resource Sharing
We’ve developed and also come across a variety of excellent materials for use by those who work in public agency communications. Please take a look:
Crisis Communications Resources
- PIO Go Kit Lists: office and personal
- PIO GetAway Kit List: take your office to the scene
- Checklist: setting up a media briefing center
- PIO Staffing the EOC: add a writer to join the Lead PIO
Social Media Policies
Strategic Communications Planning
- Elements of a Strategic Communications Plan
- Outline of Communications Plan Content
- Strategic Plan Elements
- Strategic Plan Publics
- Strategic Plan Definitions
- City of Long Beach Communications Plan – Table of Contents
- The Mind of a Strategist
Requests for Proposals
- City of San Jose Crisis Communications Planning
- City of Reno Communications Assessment
- Marin Water District Communications Plan
Presentation Tips/Training: Presenting Before Your Council/Board/Commission
