The Port of Long Beach initially hired SAE Communications to create its first-ever Crisis Communications Plan, which was later updated to be a compliant with federal emergency management best practices and re-named the Emergency Public Information Plan. From this initial assignment, SAE has remained of counsel to implement an organization-wide “key message culture” to ensure consistent and strategic messaging in all Port communications. In addition to regular message training, SAE conducts regular:
Following our preparation of the city’s first Strategic Communications Plan, we’ve remained our relationship with elected and appointed officials to conduct training, provide strategic counsel and prepare updates to various communications planning documents.
The office of the City Manager regularly brings in SAE to provide key message and general communications training to all management staff, especially new senior and supervisory staff. We also assist newly elected officials to assist in their transition from the campaign trail to serving in the vastly different role of public official.
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