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Conduct external stakeholder interviews
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Purpose: To gain a qualitative understanding of the perceptions of key audiences, generate buy-in to the process/plan through their early participation, develop an inventory of all relevant communications tools, and gain an accurate external perception of the agency’s operations.
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Conduct an external audience survey
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Purpose: To gain a measurable, projectable assessment of the views of the overall population.
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Conduct internal stakeholder interviews
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Purpose: To gain an understanding of how issues are perceived by leadership and staff.
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Conduct resident/business focus groups
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Purpose: To gain an understanding of how issues are perceived by a broad range of community members.
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Conduct an employee survey
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Purpose: To gain a quantitative and qualitative assessment of employee perceptions of the agency’s communications vehicles and processes.
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Review existing internal and external communications tools and media coverage
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Purpose: To analyze existing tools, including message consistency, appearance, communications effectiveness, representation of all employees and all community segments; and to gain an understanding of breadth, balance, and accuracy in media coverage.
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Develop external/internal strategic communications plan
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Purpose: To provide a clear blueprint for future communications activities in order to reach, and hear, external and internal audiences in the most creative and efficient manner possible.
See a few case studies here.