SAE Communications develops and shares practical tools for public agency executives, communicators, public information officers, elected officials, and managers who must communicate clearly during complex, sensitive, or high-profile issues.
Practical Tools for Public Agency Communicators
-
Crisis communications checklists
-
Emergency public information planning outlines
-
On-call communications response checklists
-
Public meeting preparation guides
-
Key message worksheets
-
Difficult question preparation tools
-
Community impact FAQ formats
-
Website update templates for evolving incidents
-
Social media guidance for public agencies
-
Lessons-learned formats for public projects and emergency responses
-
Communications tactics matrices for complex public agency issues
CAPIO 2021 Annual Conference
We spoke on “Creating Your Emergency Public Information Plan” at the conference. Here is a link to the handout materials discussed in the session.
CAPIO 2019 Regional Conference: “2nd Generation Crisis Response: Beyond the Basics”
We presented in Beverly Hills and Dublin a session focused on preparing for crises and managing during and after. We covered four main categories: Emergency Public Information Essentials, JIC: Beyond the Basics, Crises of Confidence, and Phase II of an Incident: Recovery. The materials developed for the conference are available at the links below.
CAPIO 2019 Annual Conference: “Top 10 Ways to Become Your Agency’s Communications Strategist”
The presentation at the link below includes our slides for this highly popular session that focused on how to become a valued member of the management team as your agency’s communications adviser and strategist.
Articles by SAE Communications
We’ve written a variety of articles for public agencies and associations that serve public agencies. We’re very proud of these articles and invite you to click on each of the links below to read more about issues of importance to public sector leaders.
- Communicating During a Cyberattack: The Next Crisis Frontier for Cities – Western City Magazine
- Role of Board of Directors/Elected Officials in a Crisis – Elsinore Valley Water District Emergency Public Information Plan, March 2019
- Successfully Communicating With Key Messages – Western City Magazine
- Crisis At City Hall: Planning Ahead Can Make The Difference – Western City Magazine
- Telling Your Story Through Effective Media Relations – Western City Magazine
- Managing More Effectively With A Strategic Communications Plan – Western City Magazine
- How Technology Can Dramatically Improve Customer Service – Western City Magazine
- Crisis at the Port: Planning Ahead Makes A Difference – Seaports Magazine
Professional Associations
We recommend checking into the following public sector associations. We are active instructors and contributors to the following organizations:
- California Association of Public Information Officials (CAPIO)
- City-County Communications and Marketing Association (3CMA)
- League of California Cities (LCC)
- Western City Magazine
- California State Association of Counties (CSAC) – We are proud members of the CSAC Institute faculty; read this PublicCEO feature story about the Institute
- American Association of Port Authorities (AAPA) – SAE’s principals authored a recent article for AAPA’s national magazine on crisis communications; read more
SAE Training Materials
Here are a few of the articles and materials we regularly use in our various training programs (please give proper credit to the various sources of these materials):
Resource Sharing
Social Media Policies
Requests for Proposals
